Okay, I guess everybody will know that by now, but Netflix played a master move this last weekend, the Superbowl weekend. A moment when many trailers for upcoming blockbuster flicks premiere, the first trailer for The Cloverfield Paradox (2018) was screened. But the genius of the thing was Netflix was releasing the movie as part of their catalog right after the final game! Just imagine, the audience of millions that trailer had, was the perfect catch to achieve one of the most successful Video on Demand releases of all time.
Also, this puts an end to the speculation of what was going to happen with The Cloverfield Paradox (2018). The movie was supposed to have a theatrical release in April, but the opening date kept getting delayed. Then, at Sundance Festival last month, the first rumors that Netflix might have bought the distribution rights for the title started to bloom. Producer J.J.Abrams wanted to work some extra post-production on the film but that wasn’t possible because of his commitment to Star Wars Episode IX. So the whole thing was on a hold. This might not be the only Cloverfield title this year because Overlord (2018) has been reportedly announced as completed.
The Cloverfield Paradox (2018), initially called God Particle or Cloverfield Station, is about a group of astronauts in a space station that makes the scariest discovery of mankind. That changes everything we thought we knew, rebuilding the laws of reality, space and time, as they had to fight for their own survival, and also mankind’s. This third movie inside of the Cloverfield saga, after Cloverfield (2008) and the fantastic 10 Cloverfield Lane (2016), is directed by Julius Onah, based on a story by Oren Uziel and Doug Jung.
Gugu Mbatha-Raw, David Oyelowo, Daniel Brühl, John Ortiz, Chris O’Dowd, Aksel Hennie, Ziyi Zhang and Elizabeth Debicki star in The Cloverfield Paradox (2018), which trailer you can see here:
